THIS or THAT? Gardenia vs Massimo Whole Grain Bread

Although Malaysia is blessed with awesome selection of food for breakfast such as nasi lemak and roti canai, many of us have bread for breakfast before rushing off to work or school. We spread fruit jam, kaya or top it with cheese, egg or meat for a filling sandwich. thisorthat

Which brand do you buy? We made an objective comparison between two popular brands (without taking into consideration political reasons). Here are the results:

GARDENIA 100% Wholegrain Bread
400gm, RM3.20

gardenia whole grain bread

Claim to goodness – Low in fat, high in fiber and has no artificial, synthetic or unnatural preservatives

Serving size – 61.5gm (2 slices)

Ingredients – 100% High Protein whole wheat flour, wheat flour, filtered water, wheat protein, granulated sugar, yeast, dough conditioners (palm and soy based), milk and milk derivatives, malt extract (barley),fermented grain(wheat), salt, calcium salt, vegetable fat (non-hydrogenated), raisin juice concentrate, vinegar, permitted flavoring, vitamin C, Iron, Vitamin E, Zinc, Vitamin A and Iodine.

Taste – Gardenia is soft and slightly sweet as you chew on it, the grainy fiber of wheat can be can felt at the end of every chew.

Who will like it – If you like softer bread and prefer your bread sweeter than Gardenia is a good choice. For people making sandwich, it helps that Gardenia is baked in the shape of “Pullman Loaf” that is in perfect square. It fits nicely inside a sandwich bag, standard size container without the need of cutting.

Where to buy – Can be found in most major supermarket and small grocers.



MASSIMO 100% Whole Wheat Loaf
420gm, RM 3.50

massimo wholewheat loaf

Claim to goodness – Wholesome goodness, maximum satisfaction with essential vitamins and minerals

Serving size – 70gm (2 slices)

Ingredients – Whole wheat flour, water, vital wheat gluten, vegetable fat, sugar, yeast, salt, dough conditioner (contain wheat and soy), vitamins and minerals (contains wheat), calcium propionate, contains emulsifiers and enzymes as permitted food conditioners.

Taste – Massimo is chewier, less sweet and a slightly harder crust. The bread is slightly darker than Gardenia and slightly dryer too.

Who will like it – Those who likes their bread to be chewy and with harder crust.

Where to buy – Smaller supermarkets may not carry Massimo bread. However, it is still easily available at major supermarkets.

Website –

massimo vs gardenia

VERDICT – Upon comparison, both bread fair equally in terms of nutritional value per 100gm of weight. Although Massimo weights 20 g heavier and priced slightly more than Gardenia, the price difference is negligible. The major distinctions are their shape, texture and taste.

Which is your pick?

*Price when the product was purchased. It might vary from one supermarket to another.
NOTE: With many choices on the shelf, you might be overwhelmed as to which product to choose. So we created a THIS or THAT column to help you make an informed choice. As taste is very subjective, THIS or THAT is merely an objective comparison of two similar products. Do write in to [email protected] with the title THIS or THAT if you need help to compare your favourite food.

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