Knowledge is power. At JewelPie, we believe in the importance of reading and learning to be a more discerning consumer. Due to the availability of free information on the Internet, we are glad that consumers today are a lot more informed than they were before. However, you probably wouldn’t have guessed the five supermarket secrets we are going to tell you…
SECRET #1
The bigger the shopping cart, the more consumer will buy.
Shopping carts that were purposely enlarged to double its original size caused buyers to purchase 19% more!
SECRET #2
The average age of an apple in the supermarket is 14 months old.
SECRET #3
Many stores play music with a rhythm that’s much slower than the average heartbeat
which makes you spend more time in the store – and buy 29% more.
SECRET #4
Vegetables and fruits that don’t sell in time are recycled into prepared food.
SECRET #5
Supermarkets have very low profit margin (an average of 1.5 % net profit a year)
Fashion retailers on the other hand make several times more
We wouldn’t have a clue if we didn’t read ‘Brandwashed’ by Martin Lindstrom and Reader’s Digest. There were more shocking revelations (Drop us a comment if you want to know more of it).
Are you as shocked as we were?