5 Popular Products from 100% PURE

I first go to know the brand through trying their nail varnish (Read: 5 Nail Polishes For The Chic Minimalist). Truthfully, I didn’t expect a lot from it. I thought a more natural formulation may not be as thick or as smooth as regular nail polish brand I’m used to. Boy was I wrong. The texture is so creamy that you only need one coat for full coverage.

Naturally, I am curious about their other products. What other good products that other people rave about that I don’t know? What are the most popular products? So I wrote to 100% Pure to find out their best-selling products and why.



1. Organic Coffee Bean Eye Cream RM 139
“Anti-inflammatory, caffeine rich green tea and coffee improves the appearance of puffy under-eyes, and brightens dark circles. Concentrated with potent anti-aging vitamins, antioxidants, and nourishing rosehip oil to make eye area appear more awake and more youthful.”

Thoughts: A little goes a long way. It’s a rich cream hence I applied small drop of cream onto my skin lightly. It smells of chocolate cookies with coffee infusion. It so soothing to look at the natural ingredients – the first three (hence the most amount of it) are made of  aloe leaf juice, rose water and rose hip oil. They are known to be high in antioxidant and highly  hydrating. I think I can understand why this is a beset-selling and award-winning eye cream with over a million pieces sold worldwide


2. Yuzu & Pomelo Glossing Shampoo RM 149
“Hydrating, super gentle shampoo washes away excess oil on your scalp while giving your hair brilliant shine, bounce and vibrancy! Gentle enough for colour treated and all hair types. Fortifies for healthier, stronger and more resilient hair. All natural formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients.”

Thoughts: I take good care of my hair. If I can avoid it, I don’t put a lot of chemical on my hair. This shampoo fits my need – it’s mild and refreshing. I like that it contains virgin coconut oil and pink grapefruit essential oil – two ingredients I love which gives shine and citrusy fragrance. It smells like orange juice!


100percentpure - eye cream and shampoo
3. Brightening Night Balm
RM 249
“This super nourishing balm deeply replenishes your skin and brightens your complexion while you sleep. The Skin Brightening Collection was formulated specifically to enliven dull looking complexion to make it more vibrant, healthy and glowing.

Rather than using harsh chemical skin lighteners, this 100% Pure formula gets its brightening effect from all natural, gentle ingredients like bearberry, kojic acid, sake, fruit acids, licorice, vitamin c, lemon juice and strawberries. Overnight treatment with instant results: apply 100% Pure Brightening Night Balm to clean skin before you sleep. You’ll wake up with beautiful, healthy, glowing skin.”

Thoughts: I am most curious with this product as I was told that this is the go-to for celebrities and models before a big job. This small bottle of cream is concentrated with amazing ingredients such as avocado butter, shea butter, vitamin C and pomegranate seed oil. I took a few small dabs for my face, but it was so nourishing I had to extend to my neck.


100percentpure - brigtening night balm
4. Mattifying Primer
RM 249
“First step in makeup application. Apply on top of clean or moisturized skin before applying any face makeup. Silky feeling primer makes makeup last longer and fills in lines and wrinkles to make skin smooth so makeup looks flawless. Seaweed collagen plumps up skin. Mattifying formula minimizes shine and keeps complexion fresh with purifying herbs.”

Thoughts: My first reaction is, ‘It feels so different!’. The primer is gel-like, transparent and very silky. I feel that the primer sink into my skin. Upon checking the ingredients, I was impressed. The top ingredients includes olive oil squalene and candelilla wax. The former, I remember was a key ingredient in a natural serum I’ve tried (Botani’s Olive Skin Serum). Good stuff! It smells nice too – a mix of herbs and floral scent. 


5. Fruit Pigmented Healthy Skin Foundation Powder Crème RM 209
“Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins.”

Thoughts: At first thought, the colour look a little dark. I thought perhaps I’m not as tanned as I think I am. But it does quite suit my skin tone. I can’t say much about the scent as there’s none. I normally do not like to put on foundation ( it can be flakey). Even this, I put on a minimal amount and after the application of the mattifying primer. Not bad.


100percentpure-primer and foundation

The natural brand makes healthy personal care with the highest quality ingredients. Their products are free of harmful toxins that are commonly in other cosmetics. According to their website, 100% Pure products are truly 100% pure: no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colours, harsh detergents or any other unhealthy toxins.

100 percent pure websiteWHERE TO GET?
While they have plenty of stores in Canada, there isn’t a brick-and-mortar shop at Malaysia yet. You can purchase their cosmetic from their website: www.100percentpure.com.my

Have you tried 100% Pure products? If yes, which is your favourite? 

Disclosure: All products are courtesy of 100% Pure.

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